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A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements
8 references·6 citing·47 second hop
A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements (2017)A Unified Framework for the Scheduling of…Yield Optimization of Display Advertising with Ad Exchange (2014)Yield Optimization of Display…Cost-per-Click Pricing for Display Advertising (2014)Cost-per-Click Pricing for Di…Dynamic revenue management for online display advertising (2009)Dynamic revenue management fo…Bidding for Representative Allocations for Display Advertising (2009)Bidding for Representative Al…Targeted Advertising on the Web with Inventory Management (2003)Targeted Advertising on the W…Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments (2022)Cold Start to Improve Market …Integrated Ad Delivery Planning for Targeted Display Advertising (2021)Integrated Ad Delivery Planni…Social media alcohol advertising among underage minors: effects of models’ age (2020)Social media alcohol advertis…Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms (2020)Advertisement revenue managem…Planning Online Advertising Using Gini Indices (2019)Planning Online Advertising U…Optimization of Operational Decisions in Digital Advertising: A Literature Review (2019)Optimization of Operational D…Stochastic Dominance and Expected Utility: Survey and Analysis (1992)Revenue Management in a Dynamic Network Environment (2003)The Theory and Practice of Revenue Management (2004)Online advertisement service pricing and an option contract (2010)Sequential selection of correlated ads by POMDPs (2012)An empirical study of reserve price optimisation in real-time bidding (2014)Readings in Electronic Commerce (1996)Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property. (2001)Commercial Scenarios for the Web: Opportunities and Challenges (2006)Allocating expenditures across keywords in search advertising (2007)Building a targeted mobile advertising system for location-based services (2012)An Operations-Research Study of Sales Response to Advertising (1957)The Economics of Information (1961)Optimal Advertising Policy under Dynamic Conditions (1962)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)A Theory of Auctions and Competitive Bidding (1982)Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons (1994)Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design (2015)Research in Operations Management and Information Systems Interface (2018)Online Display Advertising Markets: A Literature Review and Future Directions (2020)Dimensions of Consumer Expertise (1987)Managing Brand Equity (1991)How Advertising Works: What Do We Really Know? (1999)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)The effectiveness of celebrity endorsements: a meta-analysis (2016)Investigating the impact of social media advertising features on customer purchase intention (2018)A Bidding Model of Perfect Competition (1977)A Convergence Theorem for Competitive Bidding with Differential Information (1979)Auctions and Bidding (1986)The Impact of the Internet on Advertising Markets for News Media (2013)A survey on real time bidding advertising (2014)Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness (2017)Theory of Industrial Organization. (1989)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Two-Sided Network Effects: A Theory of Information Product Design (2005)Fundamentals of Queueing Theory (1999)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer (2014)Capturing Value in Platform Business Models That Rely on User-Generated Content (2021)Pricing strategies of two-sided platforms considering privacy concerns (2021)Contextual Bandits with Linear Payoff Functions (2011)Reducing Discrimination with Reviews in the Sharing Economy: Evidence from Field Experiments on Airbnb (2019)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)A survey of game-theoretic models of cooperative advertising (2014)
this work references cited by second hop

References

  • 2003Brand Familiarity and Advertising Repetition Effects855 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments407 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 2014Yield Optimization of Display Advertising with Ad Exchange129 cited
  • 2009Bidding for Representative Allocations for Display Advertising128 cited
  • 2009Dynamic revenue management for online display advertising83 cited
  • 2003Targeted Advertising on the Web with Inventory Management60 cited
  • 2014Cost-per-Click Pricing for Display Advertising53 cited

Cited by

  • 2022Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments46 cited
  • 2020Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms28 cited
  • 2020Social media alcohol advertising among underage minors: effects of models’ age25 cited
  • 2019Planning Online Advertising Using Gini Indices17 cited
  • 2019Optimization of Operational Decisions in Digital Advertising: A Literature Review15 cited
  • 2021Integrated Ad Delivery Planning for Targeted Display Advertising15 cited

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