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Uwagi o storytellingu jako strategicznej koncepcji brandingu i operacyjnego narzędzia komunikacji
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References

  • 2002The rise of the creative class: and how it's transforming work, leisure, community and everyday life6,508 cited
  • 2004Narratives in Social Science Research2,655 cited
  • 1991The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm1,723 cited
  • 1995STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".1,206 cited
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  • 1997Narrative Comprehension: A Discourse Perspective185 cited
  • 2001Storytelling in Organizations – Facts, Fictions and Fantasies174 cited
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  • 2011Storytelling and the Future of Organizations137 cited
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