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Effectiveness, Objectives, and the EFFIE Awards
5 references·3 citing·26 second hop
Effectiveness, Objectives, and the EFFIE Awards (1996)Effectiveness, Objectives, and the EFFIE …Beyond the Hierarchy of Effects: A Conceptual Framework (2012)Beyond the Hierarchy of Effec…A Model For Predictive Measurements of Advertising Effectiveness (2000)A Model For Predictive Measur…Conclusions from the ARF's copy research validity project (1994)Conclusions from the ARF's co…Advertising Effectiveness Research: A Survey of Agencies, Clients and Conflicts (1992)Advertising Effectiveness Res…The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Development of the Hierar…Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements (2018)Judgments of Highly Creative …Efekty reklamy w systemie komunikacji marketingowej (2009)Efekty reklamy w systemie kom…Misplaced marketing The real reason for the real bad advertising (2002)Misplaced marketing The real …Confessions of an Advertising Man (1964)To Whom Do Advertising Creatives Write? An Inferential Answer (1997)Attitudinal effects of mere exposure. (1968)Feeling and thinking: Preferences need no inferences. (1980)Measuring the Involvement Construct (1985)The long tail of destination image and online marketing (2010)Forecasting hotel room demand using search engine data (2012)Influence of social media marketing communications on young consumers’ attitudes (2017)A Model for Predictive Measurements of Advertising Effectiveness (1961)How Advertising Works: A Planning Model (1982)Communication And Persuasion (2017)The Functional Approach to the Study of Attitudes (1960)Reliability of Nominal Data Based on Qualitative Judgments (1989)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The influence of advertising creativity on the effectiveness of commercial and public service advertisements: A dual‐task study (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Marketing management: analysis. planning. implementation and control (2000)Internet advertising: Is anybody watching? (2003)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Pan-European Advertising: Think Europe—Act Local (1994)Measuring competitive intelligence effectiveness: Insights from the advertising industry (2001)Correlates of successful brand advertising in China (2007)Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors (2013)Engaging customers through online participation in social networking sites (2016)
this work references cited by second hop

References

  • 2000A Model For Predictive Measurements of Advertising Effectiveness389 cited
  • 1987The Development of the Hierarchy of Effects: An Historical Perspective232 cited
  • 1994Conclusions from the ARF's copy research validity project54 cited
  • 1992Advertising Effectiveness Research: A Survey of Agencies, Clients and Conflicts28 cited
  • 2012Beyond the Hierarchy of Effects: A Conceptual Framework20 cited

Cited by

  • 2009Efekty reklamy w systemie komunikacji marketingowej14 cited
  • 2002Misplaced marketing The real reason for the real bad advertising11 cited
  • 2018Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements8 cited

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