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The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam
16 references·2 citing·41 second hop
The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam (2016)The Effect of Brand Equity and Perceived …Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type (2008)Customers’ cognitive, emotion…Customer repurchase intention (2003)Customer repurchase intentionDeveloping and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The measurement and dimensionality of brand associations (2000)The measurement and dimension…The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)The Impact of Technology on t…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Why Satisfied Customers Defect (1996)Why Satisfied Customers DefectPrice, Product Information, and Purchase Intention: An Empirical Study (1994)Price, Product Information, a…Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer Satisfaction, Market…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Recall and Consumer Considera…Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (2024)Boost effect of sustainable p…The effectiveness of strategic alignment between open innovation and generic strategies: Empirical evidence from restaurant SMEs in Vietnam (2023)The effectiveness of strategi…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How destination image and evaluative factors affect behavioral intentions? 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this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,306 cited
  • 2000The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda1,795 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2003Customer repurchase intention1,602 cited
  • 2000The measurement and dimensionality of brand associations1,007 cited
  • 1994Price, Product Information, and Purchase Intention: An Empirical Study1,005 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited

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  • 1996Why Satisfied Customers Defect809 cited
  • 2008Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type652 cited
  • Cited by

    • 2023The effectiveness of strategic alignment between open innovation and generic strategies: Empirical evidence from restaurant SMEs in Vietnam37 cited
    • 2024Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation10 cited