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How interactive marketing is changing in financial services

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References

2012The impact of fraud prevention on bank‐customer relationships245 cited
2013The Moderating Role of Consumer Technology Anxiety in Mobile Shopping Adoption: Differential Effects of Facilitating Conditions and Social Influences232 cited
2011Trust in UK financial services: A longitudinal analysis67 cited
2016On The (honest) truth about dishonesty. how we lie to everyone – especially ourselves by Dan Ariely (2013, London, Harpercollins)30 cited
2016Moral intensity, moral awareness and ethical predispositions: The case of insurance fraud23 cited

Cited by

2018How leaders manage their business models using information31 cited
2018Academic research into marketing: Many publications, but little impact?15 cited
2022Redefining Banking Service Delivery: Information Technology Adoption by UK Banks Amid the COVID-19 Pandemic15 cited
2021Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development11 cited

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