The Impact of Customer Relationship Management Systems in Small Business Enterprises

Martin George Wynn · Amitave Banik · Gary Duckworth

14 citations0/0 files storedStrategic Change

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ERP Systems Implementation and Impact Customer Service Quality and Loyalty Corporate Governance and Management

Abstract

The implementation of new customer systems can be a major challenge for small businesses, but they can deliver significant benefits when accompanied by appropriate staff upskilling and associated process improvements.

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2010From Strategy to Business Models and onto Tactics 2003Understanding customer relationship management (CRM)2012Doing Qualitative Research 2007Understanding success and failure in customer relationship management 2019Digital Business and E-Commerce Management 2001Strategic Management of e-business 2013Business Intelligence: Practices, Technologies, and Management 2003When Too Much IT Knowledge Is a Dangerous Thing

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