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Similarity in marketing: Scope, measurement, and fields of application
16 references·0 citing·47 second hop
Similarity in marketing: Scope, measurement, and fields of application (2016)Similarity in marketing: Scope, measureme…Advances in Consumer Research (2025)Advances in Consumer ResearchStructure mapping in analogy and similarity. (1997)Structure mapping in analogy …Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model1 (1997)Gender Differences in the Per…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The role of theories in conceptual coherence. (1985)The role of theories in conce…Ad hoc categories (1983)Ad hoc categoriesSelf-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Innovativeness, Novelty Seeki…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Features of similarity. (1977)Features of similarity.Basic objects in natural categories (1976)Basic objects in natural cate…Bukimi no tani [the uncanny valley] (1970)Bukimi no tani [the uncanny v…Freedom and Control in Modern Society. (1954)Freedom and Control in Modern…Culture's Consequences: International Differences in Work-Related Values. (1983)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Statistical principles in experimental design. (1962)Statistical Principles in Experimental Design (1964)Fuzzy sets (1965)Creativity syndrome: Integration, application, and innovation. (1988)On seeing human: A three-factor theory of anthropomorphism. (2007)Concreteness ratings for 40 thousand generally known English word lemmas (2013)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)The origins of intelligence in children. (1952)Thought and language (1962)Social Psychology of Intergroup Relations (1982)On the psychology of prediction. (1973)Family resemblances: Studies in the internal structure of categories (1975)In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. (1979)Structure‐Mapping: A Theoretical Framework for Analogy* (1983)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Structure of Scientific Revolutions (1963)Learning by Expanding (2014)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1977Features of similarity.7,414 cited
  • 1976Basic objects in natural categories5,645 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1985The role of theories in conceptual coherence.2,803 cited
  • 1997Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model12,227 cited
  • 1983Ad hoc categories1,878 cited
  • 1997Structure mapping in analogy and similarity.1,823 cited
  • 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
  • 1970Bukimi no tani [the uncanny valley]1,485 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1954Freedom and Control in Modern Society.1,361 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

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