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Branding - does it even exist among SMEs?
16 references·1 citing·32 second hop
Branding - does it even exist among SMEs? (2008)Branding - does it even exist among SMEs?Strategic Brand Management (2007)Strategic Brand ManagementCorporate rebranding: destroying, transferring or creating brand equity? (2006)Corporate rebranding: destroy…The six conventions of corporate branding (2003)The six conventions of corpor…Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model (2001)Corporate marketing and servi…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (2000)The Expressive Organization: …Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Management Through Narr…Corporate Identity and the Advent of Corporate Marketing (1998)Corporate Identity and the Ad…Towards a framework for managing corporate identity (1997)Towards a framework for manag…Reputation: Realizing Value from the Corporate Image (1996)Reputation: Realizing Value f…A new approach to the corporate image management process (1989)A new approach to the corpora…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Nurturing Corporate Images (1977)Nurturing Corporate ImagesThe Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands (2016)The Role of Emotional and Rat…The nature of human values (1973)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Knowledge-Creating Company (1998)Core value‐based corporate brand building (2003)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Building Strong Brands (1995)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)Corporate Reputation: The Definitional Landscape (2006)Principles of Marketing (1972)Corporate identity, corporate branding and corporate reputations (2012)Marketing Services: Competing Through Quality (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise (1999)Corporate reputation and sustained superior financial performance (2002)Stakeholder influence capacity and the variability of financial returns to corporate social responsibility (2007)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Bringing the corporation into corporate branding (2003)Corporate brands: what are they? What of them? (2003)Customer-based brand equity for a destination (2007)CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective (2011)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
this work references cited by second hop

References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1996Reputation: Realizing Value from the Corporate Image2,620 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2007Strategic Brand Management1,706 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
  • 1998Corporate Identity and the Advent of Corporate Marketing557 cited
  • 1989A new approach to the corporate image management process513 cited
  • 2003The six conventions of corporate branding456 cited
  • 1997Towards a framework for managing corporate identity427 cited
  • 2006Corporate rebranding: destroying, transferring or creating brand equity?356 cited
  • 2001Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model347 cited
  • 2000The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand343 cited

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1977
Nurturing Corporate Images
323 cited

Cited by

  • 2016The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands23 cited