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Four decades of coupon research in pricing: Evolution, development, and practice
16 references·4 citing·54 second hop
Four decades of coupon research in pricing: Evolution, development, and practice (2016)Four decades of coupon research in pricin…Mobile Advertising: A Framework and Research Agenda (2016)Mobile Advertising: A Framewo…Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons (2015)Where, When, and how Long: Fa…The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies (2013)The Effect of In-Store Travel…Customer usage intention of mobile commerce in India: an empirical study (2013)Customer usage intention of m…Educational Researcher (2010)Educational ResearcherEffects of perceived behavioral control on the consumer usage intention of e-coupons (2006)Effects of perceived behavior…No One Wants to Look Cheap: Trade‐Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons (2005)No One Wants to Look Cheap: T…Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Towards a Methodology for Dev…Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons (2002)Pleasant Surprises: Consumer …The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)The effects of framing price …Measuring the Dynamic Effects of Promotions on Brand Choice (1996)Measuring the Dynamic Effects…The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers (1990)The Formation of Expected Fut…Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes (1987)The Coupon-Prone Consumer: So…A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables (1981)A Theoretical and Empirical E…Impact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…What Makes a Consumer Redeem Digital Coupons? 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References

  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review15,354 cited
  • 2010Educational Researcher2,556 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions424 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
  • 2013The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies351 cited
  • 2002Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons336 cited
  • 2016Mobile Advertising: A Framework and Research Agenda316 cited
  • 1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
  • 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables297 cited
  • 2015Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons267 cited
  • 2006Effects of perceived behavioral control on the consumer usage intention of e-coupons248 cited
  • 1990The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers208 cited
  • 1996Measuring the Dynamic Effects of Promotions on Brand Choice

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206 cited
  • 2005No One Wants to Look Cheap: Trade‐Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons171 cited
  • 2013Customer usage intention of mobile commerce in India: an empirical study160 cited
  • Cited by

    • 2020Digital Coupon Redemption: Conceptualization, Scale Development and Validation17 cited
    • 2020Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators15 cited
    • 2021What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach15 cited
    • 2019Four decades of new product development research: an integrative review9 cited