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A Cross-National Comparison of Brand Perceptions of Global Franchise Chains in the BRICS
16 references·1 citing·45 second hop
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REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…The Effect of National Culture on the Choice of Entry Mode (1988)The Effect of National Cultur…Interest and Agency in Institutional Theory (1988)Interest and Agency in Instit…The Adolescence of Institutional Theory (1987)The Adolescence of Institutio…Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…RETRACTED ARTICLE: Unlocking Consumer Choices in the Digital Economy: Exploring Factors Influencing Online and Offline Purchases in the Emerging Pet Food Market (2023)RETRACTED ARTICLE: Unlocking …The Theory of Buyer Behavior (1971)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1988The Effect of National Culture on the Choice of Entry Mode6,253 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1987The Adolescence of Institutional Theory3,696 cited
  • 2001Shareholder value, stakeholder management, and social issues: what's the bottom line?3,685 cited
  • 1988Interest and Agency in Institutional Theory3,392 cited

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  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 1998Customer Satisfaction and Word of Mouth2,105 cited
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    • 2023RETRACTED ARTICLE: Unlocking Consumer Choices in the Digital Economy: Exploring Factors Influencing Online and Offline Purchases in the Emerging Pet Food Market11 cited