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Tweet Your Tune — Social Media, the New Pied Piper in Talent Acquisition · Study

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ArticleTweet Your Tune — Social Media, the New Pied Piper in Talent Acquisition

Debolina Dutta2014

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Articlebronze2014

Tweet Your Tune — Social Media, the New Pied Piper in Talent Acquisition

25 citations·0/0 files stored·Vikalpa The Journal for Decision Makers

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Employer Branding and e-HRM Digital Marketing and Social Media AI and HR Technologies

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References

2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2006The Core Competence of the Corporation 1986The Elaboration Likelihood Model of Persuasion 1986Strategic Factor Markets: Expectations, Luck, and Business Strategy 1997Dimensions of Brand Personality 1994Organizational Images and Member Identification 1987THE PEOPLE MAKE THE PLACE 1992The resource‐based view within the conversation of strategic management

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2021Uncovering the Promises and Challenges of Social Media Use in the Low-Wage Labor Market: Insights from Employers

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Details

Year2014

Typearticle

Published2014-07-01

VenueVikalpa The Journal for Decision Makers

ISSN-L0256-0909

Languageen

Citations25

Files0 public / 0

ShelfEmployer Branding and e-HRM

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doi10.1177/0256090920140307

openalex_workW2554858217

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