The impact of Environmental Factors on Impulse Buying Behavior Using the Mehrabian and Russell's Framework

Amel Graa · Maachou Dani-Elkebir

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of Algerian shopper using a Stimulus and response model. In this paper, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at food stores in Algeria’ west. According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Algerian shoppers, whereas the time pressure was not approved.

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References

1974An approach to environmental psychology 1971The Theory of Buyer Behavior 1987The Buying Impulse 1995Normative Influences on Impulsive Buying Behavior 1994Store atmosphere and purchasing behavior 1991Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience 1962The Significance of Impulse Buying Today 2002The Influence of Culture on Consumer Impulsive Buying Behavior

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2022Memahami Impulsif Buying Dalam Proses Keputusan Pembelian Konsumen 2018The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city 2016Stimulating Factors of Impulse Buying Behavior A Literature Review 2015The Effect of Situational Factors on Impulse Buying and Compulsive Buying: Clothing 2015Impulsive buying structure in retailing: An interpretive Structural modeling approach 2015

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