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Cooperative advertising for competing manufacturers: The impact of long-term promotional effects

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References

1976Product Differentiation and Welfare416 cited
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2006The effect of sales promotion on post-promotion brand preference: A meta-analysis264 cited
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2000Dynamic cooperative advertising in a channel249 cited
2014A survey of game-theoretic models of cooperative advertising246 cited
2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited
2001The retail power-performance conundrum223 cited
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2013Advertising in Asymmetric Competing Supply Chains207 cited
2003Retail promotions with negative brand image effects: Is cooperation possible?203 cited
1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
2011Exclusive Channels and Revenue Sharing in a Complementary Goods Market191 cited
1996Modelling Cooperative Advertising Decisions in Franchising185 cited
2013Cooperative advertising models in supply chain management: A review

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1976Product Differentiation and Welfare167 cited

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2020Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store44 cited
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2018Dynamic Impact of Online Word-of-Mouth and Advertising on Supply Chain Performance30 cited
2021Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers29 cited
2017Assessing the profitability of cooperative advertising programs in competing channels26 cited
2022An integrative framework of cooperative advertising with reference price effects24 cited
2023Should a powerful manufacturer collaborate with a risky supplier? Pre-recall vs. post-recall strategies in product harm crisis management21 cited
2020Price and profit decisions in manufacturer-led dual-channel supply chain configurations21 cited
2021Cooperative advertising in competing supply chains and the long-term effects of retail advertising17 cited
2018Impact of manufacturer and retailer's market pricing power on customer satisfaction incentives in supply chains16 cited