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Where Is the Toothpaste? A Systematic Review of the Use of the Product Strategy in Social Marketing
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1992Health Behavior and Health Education: Theory, Research, and Practice13,207 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1999Rethinking validity and reliability in content analysis1,662 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 2002Marketing Social Marketing in the Social Change Marketplace974 cited
  • 2008Social marketing: influencing behaviors for good814 cited
  • 2024Public communication campaigns444 cited
  • 2007A systematic review of social marketing effectiveness430 cited
  • 2011An integrative model for social marketing316 cited
  • 2003Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory277 cited
  • 2014Social Marketing208 cited
  • 2012Theory and Model Use in Social Marketing Health Interventions189 cited
  • 2015Social Marketing: Changing Behaviors for Good179 cited
  • 2011Re-Thinking and Re-Tooling the Social Marketing Mix170 cited
  • 2009Up and Out of Poverty: The Social Marketing Solution

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