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Purchasing a General Ticket - a Means End Approach
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Purchasing a General Ticket - a Means End Approach (2013)Purchasing a General Ticket - a Means End…A hard look at hard laddering (2009)A hard look at hard ladderingHeuristics made easy: An effort-reduction framework. (2008)Heuristics made easy: An effo…Understanding sales manager effectiveness (2002)Understanding sales manager e…Representativeness Revisited: Attribute Substitution in Intuitive Judgment (2002)Representativeness Revisited:…Structures of commitment in mode use: a comparison of Switzerland, Germany and Great Britain (2001)Structures of commitment in m…Means-End Chains and Laddering: An Inventory of Problems and an Agenda for Research (2000)Means-End Chains and Ladderin…Judgment and Decision Making: An Interdisciplinary Reader (1999)Judgment and Decision Making:…Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization (1998)Diagnosing Means-End Structur…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems (1995)Measuring subjective meaning …A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …The nature of human values (1973)The nature of human valuesProbabilistic functioning and the clinical method. (1955)Probabilistic functioning and…The theory of decision making. (1954)The theory of decision making.Prospect Theory: An Analysis of Decision under Risk (1979)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)A perspective on judgment and choice: Mapping bounded rationality. 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References

  • 1973The nature of human values10,141 cited
  • 2002Representativeness Revisited: Attribute Substitution in Intuitive Judgment3,474 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1954The theory of decision making.2,708 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,459 cited
  • 2008Heuristics made easy: An effort-reduction framework.1,033 cited
  • 1995Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems612 cited
  • 1955Probabilistic functioning and the clinical method.531 cited
  • 1999Judgment and Decision Making: An Interdisciplinary Reader345 cited
  • 2001Structures of commitment in mode use: a comparison of Switzerland, Germany and Great Britain146 cited
  • 2000Means-End Chains and Laddering: An Inventory of Problems and an Agenda for Research143 cited
  • 1998Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization129 cited
  • 2009A hard look at hard laddering111 cited

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  • 2002Understanding sales manager effectiveness85 cited
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