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Die steigende Nachfrage nach Luxusmarken: Ein globales Phänomen mit lokalen Besonderheiten
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References

  • 1954A Theory of Social Comparison Processes21,336 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,649 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation3,435 cited
  • 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand2,438 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,974 cited
  • 2004Measuring perceptions of brand luxury1,575 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,129 cited
  • 2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
  • 1994The Idea of Luxury699 cited
  • 2009The specificity of luxury management: Turning marketing upside down645 cited
  • 1993The Market for Luxury Goods: Income versus Culture

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620 cited
  • 2009Luxury brand marketing – The experience is everything!593 cited
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