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Markenführung und Nachhaltigkeit in der Textilindustrie · Study

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ArticleMarkenführung und Nachhaltigkeit in der Textilindustrie

Holger Schunk2016

Article2016

Markenführung und Nachhaltigkeit in der Textilindustrie

6 citations·0/0 files stored·NachhaltigkeitsManagementForum | Sustainability Management Forum

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Sustainable Supply Chain Management

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References

1995Building Strong Brands 2006Forschungsmethoden und Evaluation 2006Forschungsmethoden und Evaluation für Human- und Sozialwissenschaftler 1997Building Strong Brands 2004Corporate Responsibility Report 2002Theoretisches Grundkonzept der identitätsorientierten Markenführung 2012Psychologische Diagnostik 2010Sustainable Branding — mehr als ein neues Schlagwort?!

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Year2016

Typearticle

Published2016-12-01

VenueNachhaltigkeitsManagementForum | Sustainability Management Forum

ISSN-L0943-3481

Languagede

Citations6

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/s00550-016-0430-7

openalex_workW2560366229

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