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Markenführung und Nachhaltigkeit in der Textilindustrie
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References

  • 1995Building Strong Brands4,432 cited
  • 2006Forschungsmethoden und Evaluation1,809 cited
  • 2006Forschungsmethoden und Evaluation für Human- und Sozialwissenschaftler1,386 cited
  • 1997Building Strong Brands785 cited
  • 2004Corporate Responsibility Report389 cited
  • 2002Theoretisches Grundkonzept der identitätsorientierten Markenführung130 cited
  • 2012Psychologische Diagnostik126 cited
  • 2010Sustainable Branding — mehr als ein neues Schlagwort?!44 cited
  • 2006Amelang, M. & Schmidt-Atzert, L. (2006). Psychologische Diagnostik und Intervention (4. Aufl.). (besprochen von Oliver Wilhelm)19 cited
  • 2014Sustainable Branding – Konzept, Wirkungen und empirische Befunde11 cited

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