SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Sustainable Branding – Konzept, Wirkungen und empirische Befunde · Study

ChapterShelves

ChapterSustainable Branding – Konzept, Wirkungen und empirische Befunde

Heribert Meffert2014

Chapter2014

Sustainable Branding – Konzept, Wirkungen und empirische Befunde

Heribert Meffert · Christian Rauch

11 citations·0/0 files stored·Springer eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 11 citations exist upstream.

References

2001The myth of the ethical consumer – do ethics matter in purchase behaviour?2014Strategie und Technik der Markenführung 2009Sustainability Marketing: A Global Perspective 2018Marketing 2004Reputation and the Corporate Brand 1999Country of origin: A competitive advantage?2005Ethical branding and corporate reputation 2012Marketing

Cited by

2023Nachhaltigkeitsorientierte Markenpolitik 2016Markenführung und Nachhaltigkeit in der Textilindustrie

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2010Sustainable Branding — mehr als ein neues Schlagwort?!article · 7 shared references 2014Entwicklungsstufen des Nachhaltigkeitsmanagementschapter · 6 shared references 2023Nachhaltigkeitsorientierte Markenpolitikchapter · 4 shared references 2010Identitätsbasierte Betrachtung von B-to-B-Markenchapter · 4 shared references 2004Branding in Politics—Manifestations, Relevance and Identity-Oriented Managementarticle · 3 shared references 2005Ansätze zur Erfassung und Entwicklung der Markenidentitätchapter · 3 shared references

Details

Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations11

Files0 public / 0

ShelfEnvironmental Sustainability in Business

Identifiers

doi10.1007/978-3-658-02437-6_9

openalex_workW33897068

Links

Imported from OpenAlex (CC0) — nothing here is generated.