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Sustainable Branding – Konzept, Wirkungen und empirische Befunde
16 references·2 citing·39 second hop
Sustainable Branding – Konzept, Wirkungen und empirische Befunde (2014)Sustainable Branding – Konzept, Wirkungen…Identitätsbasierte Markenführung (2021)Identitätsbasierte Markenführ…Marketing (2018)MarketingStrategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Marketing (2012)MarketingIdentitätsbasierte Markenführung (2012)Identitätsbasierte Markenführ…Sustainability Marketing: A Global Perspective (2009)Sustainability Marketing: A G…Theoretisches Grundkonzept der identitätsorientierten Markenführung (2005)Theoretisches Grundkonzept de…Innengerichtetes identitätsbasiertes Markenmanagement (2005)Innengerichtetes identitätsba…Ethical branding and corporate reputation (2005)Ethical branding and corporat…Reputation and the Corporate Brand (2004)Reputation and the Corporate …Theoretisches Grundkonzept der identitätsorientierten Markenführung (2002)Theoretisches Grundkonzept de…Stellenwert und Gegenstand des Markenmanagement (2002)Stellenwert und Gegenstand de…The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)The myth of the ethical consu…Country of origin: A competitive advantage? (1999)Country of origin: A competit…Marktorientiertes Umweltmanagement (1994)Marktorientiertes Umweltmanag…Die Marke - Kapital des Unternehmens (1992)Die Marke - Kapital des Unter…Nachhaltigkeitsorientierte Markenpolitik (2023)Nachhaltigkeitsorientierte Ma…Markenführung und Nachhaltigkeit in der Textilindustrie (2016)Markenführung und Nachhaltigk…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)“Greening” the marketing mix: do firms do it and does it pay off? (2012)The values and motivations behind sustainable fashion consumption (2015)Green marketing orientation: Conceptualization, scale development and validation (2017)The Principles of Psychology (1891)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Branding in Politics—Manifestations, Relevance and Identity-Oriented Management (2004)Markenführung im professionellen Ligasport (2005)The Importance of Compensation and Benefits on University Students’ Perceptions of Organizations as Potential Employers (2015)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Measuring Brand Equity Across Products and Markets (1996)Place branding: Evolution, meaning and implications (2004)Relevance in business research: the case of country‐of‐origin research in marketing (2006)Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2011)Managing Brand Equity (1991)Corporate Social Responsibility (1999)The Social Responsibility of Business Is to Increase Its Profits (2007)Shaping the Halal into a brand? (2010)Is doing more doing better? The relationship between responsible supply chain management and corporate reputation (2013)The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains (2014)Marketing Theory: Evolution and Evaluation (1990)The Price Knowledge and Search of Supermarket Shoppers (1990)Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap (2000)Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands (2012)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)No Logo: Taking Aim at the Brand Bullies (1999)How corporate visual identity supports reputation (2005)Corporate identity, corporate branding and corporate reputations (2012)Real-Time Brand Reputation Tracking Using Social Media (2021)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)Applications of Artificial Intelligence in commercial banks – A research agenda for behavioral finance (2020)Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Handlungsfelder und Wertschöpfung (2022)Cooperatives in the balance between retail and member interests: the challenges of the German cooperative sector (2014)Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling (2014)Kommunikation für Nonprofit-Organisation (2016)
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References

  • 2001The myth of the ethical consumer – do ethics matter in purchase behaviour?1,653 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 2009Sustainability Marketing: A Global Perspective655 cited
  • 2018Marketing632 cited
  • 2004Reputation and the Corporate Brand422 cited
  • 1999Country of origin: A competitive advantage?375 cited
  • 2005Ethical branding and corporate reputation273 cited
  • 2012Marketing210 cited
  • 1992Die Marke - Kapital des Unternehmens190 cited
  • 2002Stellenwert und Gegenstand des Markenmanagement140 cited
  • 1994Marktorientiertes Umweltmanagement132 cited
  • 2002Theoretisches Grundkonzept der identitätsorientierten Markenführung130 cited
  • 2005Theoretisches Grundkonzept der identitätsorientierten Markenführung76 cited
  • 2021Identitätsbasierte Markenführung65 cited
  • 2005Innengerichtetes identitätsbasiertes Markenmanagement62 cited
  • 2012Identitätsbasierte Markenführung61 cited

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2023
Nachhaltigkeitsorientierte Markenpolitik
7 cited
  • 2016Markenführung und Nachhaltigkeit in der Textilindustrie6 cited