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Troubled waters: the transformation of marketing in a digital world
16 references·16 citing·45 second hopsampled
Troubled waters: the transformation of marketing in a digital world (2016)Troubled waters: the transformation of ma…Coding In-depth Semistructured Interviews (2013)Coding In-depth Semistructure…Research Methods for Managers (2012)Research Methods for ManagersCRITICAL QUESTIONS FOR BIG DATA (2012)CRITICAL QUESTIONS FOR BIG DA…Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)Qualitative Quality: Eight “B…Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research (2008)Sampling Knowledge: The Herme…Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory (2008)Basics of Qualitative Researc…Word of mouth communication within online communities: Conceptualizing the online social network (2007)Word of mouth communication w…Beyond Neopositivists, Romantics, and Localists: A Reflexive Approach to Interviews in Organizational Research (2003)Beyond Neopositivists, Romant…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Absorptive Capacity: A New Pe…Organizational Culture and Marketing: Defining the Research Agenda (1989)Organizational Culture and Ma…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…A new proposed model to assess the digital organizational readiness to maximize the results of the digital transformation in SMEs (2024)A new proposed model to asses…The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions (2023)The role of absorptive capaci…Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms (2023)Leveraging big data for strat…Assessing the Big Data Adoption Readiness Role in Healthcare between Technology Impact Factors and Intention to Adopt Big Data (2023)Assessing the Big Data Adopti…Assessment of organizational readiness for digital transformation in SMEs (2022)Assessment of organizational …Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing (2021)Power negotiation on the tang…M-commerce: The nexus between mobile shopping service quality and loyalty (2021)M-commerce: The nexus between…Examining the needs to adopt big data analytics in B2B organizations: development of propositions and model of needs (2021)Examining the needs to adopt …Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions (2021)Digital communication, value …Digital and Social Media Marketing - Growing Market Share for Construction SMEs (2021)Digital and Social Media Mark…A Digital Perspective on Entrepreneurship (2021)A Digital Perspective on Entr…The big data-business strategy interconnection: a grand challenge for knowledge management. 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(2018)Enhancing the sample diversity of snowball samples: Recommendations from a research project on anti-dam movements in Southeast Asia (2018)The role of circular economy principles and sustainable-oriented innovation to enhance social, economic and environmental performance: Evidence from Mexican SMEs (2022)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Characteristics of Qualitative Descriptive Studies: A Systematic Review (2016)Routledge Handbook of Qualitative Research in Sport and Exercise (2016)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)
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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
  • 1990Absorptive Capacity: A New Perspective on Learning and Innovation35,597 cited
  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 2008Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory12,155 cited
  • 2010Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research7,511 cited
  • 2012CRITICAL QUESTIONS FOR BIG DATA5,449 cited
  • 2008Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research3,365 cited
  • 2013Coding In-depth Semistructured Interviews2,960 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
  • 2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
  • 2012

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Research Methods for Managers
1,431 cited
  • 2003Beyond Neopositivists, Romantics, and Localists: A Reflexive Approach to Interviews in Organizational Research1,373 cited
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    • 2019Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs39 cited
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    • 2017Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking31 cited
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