The Scholarship of Teaching: A Study of Marketing Education Journal Publications

Faye S. McIntyre · John F. Tanner

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Management and Marketing Education Publishing and Scholarly Communication Evaluation of Teaching Practices

Abstract

This paper examines marketing education scholarship between 1990 and 1999 by comparing content, individual productivity, and institutional productivity in the two primary education journals within the field, Journal of Marketing Education and Marketing Education Review. Faculty from any given institution tend to publish in either JME or MER, but not in both. Further, collaboration seems to occur across schools more than within. There is no apparent correlation between the mission of the institution and the likelihood of publication in the area of teaching scholarship. In terms of content, there are slight differences between the journals, and the topics have changed somewhat over the ten year period.

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References

1992Scholarship Reconsidered: Priorities of the Professoriate 1997Faculty Perceptions of Marketing Journals 1999Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated 2019Journal of Marketing Education 2000Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments 1990Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988 1995Improving Marketing Education in the 1990s: A Faculty Retrospective and Perspective View 1988Publication Performance of Marketing Departments, 1975-1985

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