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The Scholarship of Teaching: A Study of Marketing Education Journal Publications

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References

1992Scholarship Reconsidered: Priorities of the Professoriate6,829 cited
1997Faculty Perceptions of Marketing Journals289 cited
1999Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated158 cited
2019Journal of Marketing Education145 cited
2000Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments115 cited
1990Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 198871 cited
1995Improving Marketing Education in the 1990s: A Faculty Retrospective and Perspective View49 cited
1988Publication Performance of Marketing Departments, 1975-198547 cited
1998Institutional and Individual Research Productivity: A Comparison of Alternative Approaches41 cited
2000AACSB Mission-Linked Standards: Effects on the Accreditation Process36 cited
1995Marketing-Based Strategies for Recruiting Business Students in the Next Century30 cited
1998A Survey of Business School Heads on Mission-Linked AACSB Accreditation Standards26 cited

Cited by

2017Key Authors in Business and Management Education Research: Productivity, Topics, and Future Directions26 cited
2009Individual and Institutional Contributors to Research in Accounting Education

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25 cited

2018A Scholarship Approach to Embedding Creativity and Sustainability in Marketing Principles Curriculum15 cited

2007A Study of the Database Marketing Course in AACSB–Accredited Business Schools14 cited

2019DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS12 cited

2017Key institutions in business and management education research11 cited

2019What causes a Business and Management Education article to be cited: Article, author, or journal?11 cited

2020SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC7 cited

2010Promoting Statistical Analysis in the Marketing Curriculum: A Conjoint Analysis Exercise6 cited