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The New Promotions Mix: A Proposed Paradigm, Process, and Application
16 references·1 citing·42 second hop
The New Promotions Mix: A Proposed Paradigm, Process, and Application (1996)The New Promotions Mix: A Proposed Paradi…Fundamentals of marketing (2016)Fundamentals of marketingMcCarthy’s 4Ps: Timeworn or Time-Tested? (1995)McCarthy’s 4Ps: Timeworn or T…Marketing: Principles & Perspectives (1995)Marketing: Principles & Persp…Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Introduction to advertising a…The 4P Classification of the Marketing Mix Revisited (1992)The 4P Classification of the …Marketing: Concepts and strategies (1992)Marketing: Concepts and strat…Marketing: An introduction (1992)Marketing: An introductionPublic relations and marketing: Dividing the conceptual domain and operational turf (1991)Public relations and marketin…Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Modern Marketing Theory: Crit…Imperialism and encroachment in public relations (1991)Imperialism and encroachment …Conceptual differences in public relations and marketing: The case of health-care organizations (1991)Conceptual differences in pub…The Marketing Mix: A Retrospection and Evaluation (1988)The Marketing Mix: A Retrospe…When marketing services, 4 Ps are not enough (1986)When marketing services, 4 Ps…Promotion Management & Marketing Communications (1986)Promotion Management & Market…Promotion: Analysis, creativity, and strategy (1984)Promotion: Analysis, creativi…Promotional strategy: Managing the marketing communications process (1979)Promotional strategy: Managin…Lifestyle and general medicines: A study of promotional-mix strategies in India (2010)Lifestyle and general medicin…The Public and its Problems (1927)The Social Psychology of Organizations. (1979)Integrated communications at America's leading total quality management corporations (1996)The organisation of external communication disciplines: an integrative framework of dimensions and determinants (2001)External Control of Organizations: Resource Dependence Perspective (2011)A critical examination of social media adoption in government: Introducing omnipresence (2014)Breaking Free from Product Marketing (1977)Classifying Services to Gain Strategic Marketing Insights (1983)Problems and Strategies in Services Marketing (1985)Marketing for Service Industries-A Revie (1993)Effects of music in service environments: a field study (1996)A Review of Marketing Mix: 4Ps or More? (2009)The External Control of Organizations: A Resource Dependence Perspective (1979)The definition, dimensions, and domain of public relations (1999)The concept of power (2007)How communication departments contribute to corporate success (2018)Revisiting the relationship between public relations and marketing: Encroachment and social media (2019)Marketing Theory: The Philosophy of Marketing Science (1983)Book Review: Marketing Theory: Evolution and Evaluation (1990)Morality and the Market: Consumer Pressure for Corporate Accountability (1991)The Comparative Advantage Theory of Competition (1995)Network relationships and the internationalisation process of small software firms (1997)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Book Reviews: Kerlinger, Fred N. Foundations of Behavioral Research. (2nd ed.) New York: Holt, Rinehart and Winston, 1973. 741 + xx pp. $13.95 (1974)Basic Marketing: A Managerial Approach (1978)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Marketing management: analysis. planning. implementation and control (2000)A Framework for Conceptual Contributions in Marketing (2011)The Charismatic Relationship: A Dramaturgical Perspective (1998)A Stakeholder Approach to Organizational Identity (2000)Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R (2004)Corporate Communications: A Practice-based Theoretical Conceptualization (2006)The integration of CSR into corporate communication in large European companies (2012)A decade of corporate women: some progress in the boardroom,none in the executive suite (1999)Using a revised importance–performance analysis approach: The case of Taiwanese hot springs tourism (2006)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)The marketing of services: an approach (1974)Analysis of Leader Effectiveness in Organization and Knowledge Sharing Behavior on Employees and Organization (2020)Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad (1999)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Commercial Scenarios for the Web: Opportunities and Challenges (2006)
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References

  • 1992Marketing: An introduction616 cited
  • 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science539 cited
  • 1992The 4P Classification of the Marketing Mix Revisited467 cited
  • 1995Introduction to advertising and promotion : an integrated marketing communications perspective205 cited
  • 1986When marketing services, 4 Ps are not enough177 cited
  • 2016Fundamentals of marketing96 cited
  • 1979Promotional strategy: Managing the marketing communications process77 cited
  • 1991Imperialism and encroachment in public relations75 cited
  • 1991Conceptual differences in public relations and marketing: The case of health-care organizations61 cited
  • 1991Public relations and marketing: Dividing the conceptual domain and operational turf51 cited
  • 1995McCarthy’s 4Ps: Timeworn or Time-Tested?47 cited
  • 1986Promotion Management & Marketing Communications29 cited
  • 1992Marketing: Concepts and strategies27 cited
  • 1984Promotion: Analysis, creativity, and strategy22 cited
  • 1995Marketing: Principles & Perspectives18 cited
  • 1988The Marketing Mix: A Retrospection and Evaluation

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  • 2010Lifestyle and general medicines: A study of promotional-mix strategies in India5 cited