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Marketing: Concepts and strategies · Study

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ArticleMarketing: Concepts and strategies

Janet R. McColl‐Kennedy1992

Article1992

Marketing: Concepts and strategies

Janet R. McColl‐Kennedy · Geoffrey C. Kiel · Robert F. Lusch · V. N. Lusch

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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1996Harnessing the power of database marketing 1995The Academic Coverage of Business Ethics: Does Economics Measure Up?2011Marketing Education in Australia before 1965

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Year1992

Typearticle

Published1992-01-01

Languageen

Citations27

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ShelfMarketing and Advertising Strategies

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openalex_workW59133387

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