SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing de Relacionamento: Agregando Valor ao Negócio com Big Data
16 references·0 citing·45 second hop
Marketing de Relacionamento: Agregando Valor ao Negócio com Big Data (2016)Marketing de Relacionamento: Agregando Va…The effect of social media communication on consumer perceptions of brands (2014)The effect of social media co…Big Data Usage in the Marketing Information System (2014)Big Data Usage in the Marketi…Click Here for a Data Scientist: Big Data, Predictive Analytics, and Theory Development in the Era of a Maker Movement Supply Chain (2013)Click Here for a Data Scienti…Big Data : The Management Revolution (2013)Big Data : The Management Rev…Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Attributing Conversions in a …Leveraging the capabilities of service-oriented decision support systems: Putting analytics and big data in cloud (2012)Leveraging the capabilities o…Business Intelligence and Analytics: From Big Data to Big Impact (2012)Business Intelligence and Ana…Big data: The next frontier for innovation, competition, and productivity (2011)Big data: The next frontier f…Memory in a Global Age (2010)Memory in a Global AgeGroundswell. Winning in a World Transformed by Social Technologies (2010)Groundswell. Winning in a Wor…Mobile customer relationship management: underlying issues and challenges (2007)Mobile customer relationship …The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Relationship Marketing of Services Perspectives from 1983 and 2000 (2002)Relationship Marketing of Ser…MARKETING DE RELACIONAMENTO (2002)MARKETING DE RELACIONAMENTODeveloping relationships in business networks (1995)Developing relationships in b…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS. (1998)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Firm resources and sustained competitive advantage (2004)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Zero defections: quality comes to services. (1990)Putting the Service-Profit Chain to Work (1994)Toward a transcending conceptualization of relationship: a service‐dominant logic perspective (2009)Marketing as Value Co-creation Through Network Interaction and Resource Integration (2010)Sport and social media research: A review (2014)The Changing Role of Marketing in the Corporation (1992)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)CRM: conceptualization and scale development (2005)Chinese Guanxi : An Integrative Review and New Directions for Future Research (2012)17. A Value for n-Person Games (1953)Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Challenges and Opportunities in Multichannel Customer Management (2006)From Multi-Channel Retailing to Omni-Channel Retailing (2015)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Competing on analytics. (2006)Big data analytics: a survey (2015)Big Data and cloud computing: innovation opportunities and challenges (2016)Assessing the impact of big data on firm innovation performance: Big data is not always better data (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Are social media replacing traditional media in terms of brand equity creation? (2012)A stage to engage: Social media use and corporate reputation (2014)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Real-Time City? Big Data and Smart Urbanism (2013)Beyond the hype: Big data concepts, methods, and analytics (2014)Big Data: A Survey (2014)Digital transformation: A multidisciplinary reflection and research agenda (2019)Current trends in Smart City initiatives: Some stylised facts (2014)Privacy and human behavior in the age of information (2015)Big data analytics and firm performance: Effects of dynamic capabilities (2016)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
  • 2011Big data: The next frontier for innovation, competition, and productivity5,203 cited
  • 2013Big Data : The Management Revolution3,540 cited
  • 1995Developing relationships in business networks3,265 cited
  • 2014The effect of social media communication on consumer perceptions of brands1,032 cited
  • 2004The relationship marketing process: communication, interaction, dialogue, value1,029 cited
  • 2012Leveraging the capabilities of service-oriented decision support systems: Putting analytics and big data in cloud609 cited
  • 2002Relationship Marketing of Services Perspectives from 1983 and 2000551 cited
  • 2013Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment499 cited
  • 2010Memory in a Global Age273 cited
  • 2010Groundswell. Winning in a World Transformed by Social Technologies248 cited
  • 2013Click Here for a Data Scientist: Big Data, Predictive Analytics, and Theory Development in the Era of a Maker Movement Supply Chain171 cited
  • 2002MARKETING DE RELACIONAMENTO167 cited
  • 2007

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Mobile customer relationship management: underlying issues and challenges
85 cited
  • 2014Big Data Usage in the Marketing Information System19 cited
  • Cited by

    No citing works inside the corpus for this window.