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Marketing Alumni Perspectives on the Educational Challenges for the 1990s · Study

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ArticleMarketing Alumni Perspectives on the Educational Challenges for the 1990s

Sandra L. Schmidt1991

Article1991

Marketing Alumni Perspectives on the Educational Challenges for the 1990s

Sandra L. Schmidt

15 citations·0/0 files stored·Marketing Education Review

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Management and Marketing Education Marketing and Advertising Strategies Higher Education and Employability

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References

2017A Chronicle of Higher Education 1988Management education and development : drift or thrust into the 21st century?1959Higher Education for Business 1959Higher Education for Business 1959The Education of American Businessmen 1989Educating Our MBAs: On Teaching What We Haven't Taught 1985Business Schools and Their Critics 2004Research at the Marketing/Entrepreneurship Interface

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1999Total quality management and higher education: The employers' perspective

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Year1991

Typearticle

Published1991-01-01

VenueMarketing Education Review

ISSN-L1052-8008

Languageen

Citations15

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1080/10528008.1991.11488299

openalex_workW2563359839

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