Media Psychophysiology: The Brain and Beyond

Abstract

Abstract This chapter provides an overview of the effects of consuming media content spanning entertainment, news, and advertising—content that is increasingly delivered over a wide range of technological platforms (e.g., computers, televisions, smart phones)—on the psychophysiological responses of media audiences, focusing in particular on how media content affects neural responses and the ways in which those neural responses act as biological mechanisms of psychological and behavioral responses. The chapter highlights the psychophysiological approach to studying how individuals interact with media, and provides a theoretically and methodologically rich environment for advancing the scientific study of how all forms of mediated experience influence thoughts, feelings, and actions. The chapter focuses in particular on how the media psychophysiology approach has been applied to understanding media violence and persuasion, underscoring the ways in which this approach has provided a way to address questions of long-standing interest to scholars in the field.

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