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Direct Marketing — An Integrated Approach · Study

WorkDirect Marketing — An Integrated Approach

Regis McKenna1999

OA

Workbronze1999

Direct Marketing — An Integrated Approach

23 citations·0/0 files stored·Interactive Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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2011Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength 2006Kundenwertorientiertes Rückgewinnungsmanagement 2017Kundenwertorientiertes Rückgewinnungsmanagement 2014Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition

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Year1999

Typeother

Published1999-07-01

VenueInteractive Marketing

ISSN-L1463-5178

Languageen

Citations23

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/palgrave.im.4340012

openalex_workW2563789632

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