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Direct Marketing — An Integrated Approach
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Direct Marketing — An Integrated Approach (1999)Direct Marketing — An Integrated ApproachKundenwertorientiertes Rückgewinnungsmanagement (2017)Kundenwertorientiertes Rückge…Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition (2014)Valuing Customer Portfolios w…Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength (2011)Dynamics of Customer Response…Kundenwertorientiertes Rückgewinnungsmanagement (2006)Kundenwertorientiertes Rückge…Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Another look at the instrumental variable estimation of error-components models (1995)Initial conditions and moment restrictions in dynamic panel data models (1998)Customer satisfaction, customer retention, and market share (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Building Brand Community (2002)How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms (2016)Relational Governance and Control Mechanisms of Export Ventures: An Examination across Relationship Length (2017)The Role of Dynamic Capabilities in Firm-Level Technology Adoption Processes: A Qualitative Investigation (2021)Customer lifetime valuation to support marketing decision making (1989)Customer connections: new strategies for growth (1998)Regaining Service Customers (1999)Analytical challenges in customer acquisition (1997)Customer Recovery Management und Controlling: Erfolgsmodellierung im Rahmen der Kundenabwanderungsfrüherkennung, -prävention und Kundenrückgewinnung (2009)Kundenrückgewinnung und Dialogmarketing (2009)Status quo des Rückgewinnungsmanagements (2009)
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  • 2011Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength33 cited
  • 2006Kundenwertorientiertes Rückgewinnungsmanagement13 cited
  • 2017Kundenwertorientiertes Rückgewinnungsmanagement9 cited
  • 2014Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition8 cited

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