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Kundenwertorientiertes Rückgewinnungsmanagement · Study

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ChapterKundenwertorientiertes Rückgewinnungsmanagement

Bernd Stauß2017

Chapter2017

Kundenwertorientiertes Rückgewinnungsmanagement

Bernd Stauß · Christian Friege

9 citations·0/0 files stored·Springer eBooks

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1989Customer lifetime valuation to support marketing decision making 1999Regaining Service Customers 1998Customer connections: new strategies for growth 1997Analytical challenges in customer acquisition 1995Applications for the lifetime value model in modern newspaper publishing 2003Kundenorientiertes Rechnungswesen als Voraussetzung des Kundenbindungsmanagements 2002Kundenabwanderungs- und Kundenrückgewinnungsprozesse 1998Handbuch Kundenbindungsmanagement

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2006Kundenwertorientiertes Rückgewinnungsmanagementchapter · 8 shared references 2002Generierung von Kundenwert mit mobilen Dienstenchapter · 5 shared references 2000Rückgewinnungsmanagement: Verlorene Kunden als Zielgruppechapter · 4 shared references 2000Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customersarticle · 3 shared references 2017Modeling Customer Lifetime Value, Retention, and Churnchapter · 3 shared references 1999Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industryarticle · 3 shared references

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Year2017

Typechapter

Published2017-01-01

VenueSpringer eBooks

Languagede

Citations9

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/978-3-658-10920-2_21

openalex_workW4233852007

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