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Kundenwertorientiertes Rückgewinnungsmanagement
14 references·0 citing·39 second hop
Kundenwertorientiertes Rückgewinnungsmanagement (2017)Kundenwertorientiertes Rückgewinnungsmana…Kundenorientiertes Rechnungswesen als Voraussetzung des Kundenbindungsmanagements (2003)Kundenorientiertes Rechnungsw…Kundenabwanderungs- und Kundenrückgewinnungsprozesse (2002)Kundenabwanderungs- und Kunde…Customer Relationship Management (2001)Customer Relationship Managem…Regaining Service Customers (1999)Regaining Service CustomersKundenbindung in der Telekommunikation: Das Beispiel T-Mobil (1999)Kundenbindung in der Telekomm…Direct Marketing — An Integrated Approach (1999)Direct Marketing — An Integra…Handbuch Kundenbindungsmanagement (1998)Handbuch Kundenbindungsmanage…Direct Marketing: An Integrated Approach (1998)Direct Marketing: An Integrat…Customer connections: new strategies for growth (1998)Customer connections: new str…Analytical challenges in customer acquisition (1997)Analytical challenges in cust…Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (1995)Valuing Your Customers: From …Kundennähe in Dienstleistungsunternehmen (1995)Kundennähe in Dienstleistungs…Applications for the lifetime value model in modern newspaper publishing (1995)Applications for the lifetime…Customer lifetime valuation to support marketing decision making (1989)Customer lifetime valuation t…Customer lifetime valuation to support marketing decision making (1997)Customer retention: a potentially potent marketing management strategy (2001)Targeting Customers with Statistical and Data-Mining Techniques (2001)Customer‐based corporate valuation (2005)Developing Buyer-Seller Relationships (1987)Zero defections: quality comes to services. (1990)The Behavioral Consequences of Service Quality (1996)The Impact of Relationship Type on Customer Loyalty in a Context of Service Failures (2001)Exploring Service Sabotage (2002)Discrete Negative Emotions and Customer Dissatisfaction Responses in a Casual Restaurant Setting (2007)Die Betriebswirtschaft (1953)Kundenbindung als Marketingziel (1996)Kundenausgrenzung: Umgang mit unerwünschten Dienstleistungskunden (2000)Kundenprofitabilitätsrechnung in Dienstleistungsgeschäften — Konzeption und Umsetzung am Beispiel des Car Rental Business (2001)Performance Monitoring of CRM Initiatives (2007)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)SECURITY PRICES, RISK, AND MAXIMAL GAINS FROM DIVERSIFICATION* (1965)Limited-dependent and qualitative variables in econometrics (1983)The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment (2004)Managing For Successful Customer Acquisition: An Exploration (2006)Customer equity management as formative second-order construct (2008)Search-Purchase (S-P) Strategies of Multi-Channel Consumers (2004)Knowledge Management Strategies for Business Development (2010)Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength (2011)Gefährdete Kundenbeziehungen und abgewanderte Kunden als Zielgruppen der Kundenbindung (2003)Kundenwertorientiertes Rückgewinnungsmanagement (2006)Das Konzept der kundenorientierten Unternehmensführung (2009)The Impact of Affective Commitment and Hotel Type in Influencing Guests' Share of Wallet (2007)Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia (2009)Signaling trust in print advertisements: An empirical investigation (2010)Balanced Scorecard: Ein ganzheitliches Konzept der Wertorientierten Unternehmensführung? (1998)CRM — Ein Überblick (2001)Customer Relationship Management Interdisziplinäre Grundlagen der systematischen Kundenorientierung (2001)Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research (1994)The loyalty ripple effect (1999)Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions (2009)Human Resource Management as a Determining Factor in Organizational Learning (2006)Innovation and Virtual Environments: Towards Virtual Knowledge Brokers (2006)The relationship between knowledge management enablers and performance (2009)
this work references cited by second hop

References

  • 1989Customer lifetime valuation to support marketing decision making188 cited
  • 1999Regaining Service Customers177 cited
  • 1998Customer connections: new strategies for growth147 cited
  • 1997Analytical challenges in customer acquisition83 cited
  • 1995Applications for the lifetime value model in modern newspaper publishing80 cited
  • 2003Kundenorientiertes Rechnungswesen als Voraussetzung des Kundenbindungsmanagements74 cited
  • 2002Kundenabwanderungs- und Kundenrückgewinnungsprozesse67 cited
  • 1998Handbuch Kundenbindungsmanagement46 cited
  • 2001Customer Relationship Management42 cited
  • 1998Direct Marketing: An Integrated Approach34 cited
  • 1995Kundennähe in Dienstleistungsunternehmen34 cited
  • 1995Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing29 cited
  • 1999Direct Marketing — An Integrated Approach23 cited
  • 1999Kundenbindung in der Telekommunikation: Das Beispiel T-Mobil17 cited

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