Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Customer churn and segmentation

Abstract

Part 1 Marketing transformation - the real impact of database marketing: the real mission of database marketing the fundamental disciplines in 10 cases new technologies - the rise of computer aided sales and marketing systems new people, new business the economics of loyalty health warnings the nature of loyalty and relationship the power of service in sales. Part 2 Resources and change: changing the culture creating the technology the starting point - data quality information tools names and addresses TQM tools and ideas. Part 3 Turning data to action: the power and abuse of statistics data to knowledge - segmentation methods creativity and continuous improvement beginning points - social and technology trends.

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2006Do organisations now understand the importance of information in providing excellent customer experience?2006Kundenwertorientiertes Rückgewinnungsmanagement 2017Kundenwertorientiertes Rückgewinnungsmanagement 2002Beyond Privacy: The Ethics of Customer Information Systems

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