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Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing
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Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (1995)Valuing Your Customers: From Quality Info…Kundenwertorientiertes Rückgewinnungsmanagement (2017)Kundenwertorientiertes Rückge…The Impact of Customer Relationship Management Capabilities on Organizational Performance : Moderating Role of Competition Intensity (2015)The Impact of Customer Relati…Kundenwertorientiertes Rückgewinnungsmanagement (2006)Kundenwertorientiertes Rückge…Do organisations now understand the importance of information in providing excellent customer experience? (2006)Do organisations now understa…Beyond Privacy: The Ethics of Customer Information Systems (2002)Beyond Privacy: The Ethics of…Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive advantage: creating and sustaining superior performance (1998)Principles of Marketing (1972)Out of the Crisis (1982)A Multi-Country Comparison of the Drive for IMC (1999)Developing Buyer-Seller Relationships (1987)Using the balanced scorecard as a strategic management system (1996)Firm resources and sustained competitive advantage (2004)Customer Relationship Management (CRM) Capabilities & Building a Sustainable Competitive Advantage in Mobile Phone Operators in Jordan (2018)Customer lifetime valuation to support marketing decision making (1989)Customer connections: new strategies for growth (1998)Regaining Service Customers (1999)Analytical challenges in customer acquisition (1997)Customer Recovery Management und Controlling: Erfolgsmodellierung im Rahmen der Kundenabwanderungsfrüherkennung, -prävention und Kundenrückgewinnung (2009)Kundenrückgewinnung und Dialogmarketing (2009)Status quo des Rückgewinnungsmanagements (2009)
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Cited by

  • 2006Do organisations now understand the importance of information in providing excellent customer experience?19 cited
  • 2015The Impact of Customer Relationship Management Capabilities on Organizational Performance : Moderating Role of Competition Intensity15 cited
  • 2006Kundenwertorientiertes Rückgewinnungsmanagement13 cited
  • 2017Kundenwertorientiertes Rückgewinnungsmanagement9 cited
  • 2002Beyond Privacy: The Ethics of Customer Information Systems5 cited

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