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Dynamic sales impacts of online physical product sampling · Study

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ArticleDynamic sales impacts of online physical product sampling

Xinlin Yao2016

Article2016

Dynamic sales impacts of online physical product sampling

Xinlin Yao · Xianghua Lu · Chee Wei Phang · Sulin Ba

25 citations·0/0 files stored·Information & Management

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2001Econometric Analysis of Cross Section and Panel Data 1973Job Market Signaling 1998Brand Equity as a Signaling Phenomenon 2008Do online reviews matter? — An empirical investigation of panel data 2005Do Online Reviews Matter? - an Empirical Investigation of Panel Data 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising 1995Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present 2015Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

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Year2016

Typearticle

Published2016-12-15

VenueInformation & Management

ISSN-L0378-7206

Languageen

Citations25

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.im.2016.12.001

openalex_workW2564560959

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