SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Dynamic sales impacts of online physical product sampling
16 references·1 citing·53 second hop
Dynamic sales impacts of online physical product sampling (2016)Dynamic sales impacts of online physical …Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community (2015)Social Dollars: The Economic …Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty (2011)Optimal Software Free Trial S…Internet Exchanges for Used Goods: An Empirical Analysis of Trade Patterns and Adverse Selection1 (2009)Internet Exchanges for Used G…Do online reviews matter? — An empirical investigation of panel data (2008)Do online reviews matter? — A…Why the music industry may gain from free downloading — The role of sampling (2005)Why the music industry may ga…Do Online Reviews Matter? - an Empirical Investigation of Panel Data (2005)Do Online Reviews Matter? - a…The Effects of Free Sample Promotions on Incremental Brand Sales (2004)The Effects of Free Sample Pr…Econometric Analysis of Cross Section and Panel Data (2001)Econometric Analysis of Cross…The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback (1999)The role of retail promotion …Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present (1995)Communication Effects of Adve…Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information (1993)Integrating Information from …The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes (1988)The Use of Product Sampling a…Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity (1988)Cognitive Response to Adverti…Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising (1983)Attitude-Behavior Consistency…Job Market Signaling (1973)Job Market SignalingKnow who to give: Enhancing the effectiveness of online product sampling (2017)Know who to give: Enhancing t…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)Design and marketing of new products (1980)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Sales Promotion: Concepts, Methods and Strategies (1990)Brand Loyalty Programs: Are They Shams? (2005)Anti-consumption and brand avoidance (2008)A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)Book Reviews: Keppel, Geoffrey. Design and Analysis: A Researcher’s Handbook . Englewood Cliffs, N. J.: Prentice Hall, 1973. 658 + xiii pp. $13.95 (1975)Design and Analysis: A Researcher's Handbook (1975)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)How Advertising Works: What Do We Really Know? (1999)Signaling Unobservable Product Quality through a Brand Ally (1999)Higher education as a filter (1973)Competitive and optimal responses to signals: An analysis of efficiency and distribution (1974)INFORMATIONAL ASYMMETRIES, FINANCIAL STRUCTURE, AND FINANCIAL INTERMEDIATION (1977)Varieties of Capitalism (2001)Signaling Theory: A Review and Assessment (2010)Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation (1982)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Another look at the instrumental variable estimation of error-components models (1995)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2006)Corporate social responsibility and access to finance (2013)The China Syndrome: Local Labor Market Effects of Import Competition in the United States (2013)The Strength of Weak Ties (1973)Biases in Dynamic Models with Fixed Effects (1981)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)Feeling and thinking: Preferences need no inferences. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)A Model of the Antecedents of Perceived Ease of Use: Development and Test (1996)Developing and validating a multidimensional consumer-based brand equity scale (2001)Mind, Self, and Society (2015)Advances in Consumer Research (2025)Birds of a Feather: Homophily in Social Networks (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Consumer engagement in online brand communities: a social media perspective (2015)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Medical Innovation: A Diffusion Study. (1967)A Simple Model of Herd Behavior (1992)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)Software Piracy: An Analysis of Protection Strategies (1991)Piracy of Digital Products: A Critical Review of the Theoretical Literature (2006)The Effect of File Sharing on Record Sales: An Empirical Analysis (2007)Media Piracy in Emerging Economies (2011)Digital Economics (2019)
this work references cited by second hop

References

  • 2001Econometric Analysis of Cross Section and Panel Data27,643 cited
  • 1973Job Market Signaling19,221 cited
  • 1998Brand Equity as a Signaling Phenomenon2,005 cited
  • 2008Do online reviews matter? — An empirical investigation of panel data1,677 cited
  • 2005Do Online Reviews Matter? - an Empirical Investigation of Panel Data1,025 cited
  • 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising570 cited
  • 1995Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present347 cited
  • 2015Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community280 cited
  • 2005Why the music industry may gain from free downloading — The role of sampling279 cited
  • 2004The Effects of Free Sample Promotions on Incremental Brand Sales271 cited
  • 1988Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity231 cited
  • 1999The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback224 cited
  • 1988The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes217 cited
  • 2009Internet Exchanges for Used Goods: An Empirical Analysis of Trade Patterns and Adverse Selection1

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

211 cited
  • 2011Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty206 cited
  • 1993Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information183 cited
  • Cited by

    • 2017Know who to give: Enhancing the effectiveness of online product sampling10 cited