Factors Influencing Employee Turnover in Kenyan Media Industry: The Case of Nation Media Group Nairobi County

Abstract

The purpose of this research is toestablish the factors influencing employee turnover in the \nmedia industry in Kenya. Specifically, the study assessed the influence of job security, \norganization culture and justice, working environment and reward system on employee \nturnover in the Nation Media Group (NMG). The research adopted a descriptive research \ndesign and target the employees in NMG categorized as senior managers, middle-level \nmanagers and general staff. Using a stratified random sampling technique, a sample size of \n173 from the 347 employees were selected as the respondents. Data was collected using semistructured \nquestionnaires and drop and pick method. Quantitative data was analyzed using a \nStatistical software (SPSS) by running frequencies, cross-tabulations correlation to generate \nvarious relationships, frequencies and comparisons. Qualitative data was transcribed and \nsummarized to back up quantitative data. The findings show that employeees are satisfied \nwith the job security at NMG and most of them are not worried by the job security in the \norganisation. Organizational culture was found to influence employee turnover and NMG, \nbecause of its high performing culture, produces excellent results, attracts, motivates and \nretains talented employees. In addition, NMG was found to have a good working environment \nwhich is favorable and good working. It therefore does not have high turnover intention \namong employees. The reward system was found to influences the turnover rate to a great \nextent as indicated by most of the of the employees. The study recommends that NMG \nimproves the job security particularly of the employees who are worried about their job \nsecurity. This can be done through better terms of the contract of employment, collective \nbargaining agreement or labor legislation that prevents arbitrary termination, layoffs, and \nlockouts. The second recommendations is that NMG formulates and implements appropriate \nprocedures to ensure that officials do not allow personal biases to affect their decisions. \nAnother recommendation is that communications channels should be enhanced to allow \nemployees in NMG air the views on some company decisions.

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