References

• 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
• 1989Processing deficits and the mediation of positive affect in persuasion.702 cited
• 2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited
• 2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses400 cited
• 2008An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing313 cited
• 1998European Advances in Consumer Research ( ) - 1998307 cited
• 1994Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research240 cited
• 2012Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response234 cited
• 2015How to Measure Persuasion Knowledge209 cited
• 2014Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs198 cited
• 2014Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations197 cited
• 2011Mitigating the Effects of Advergames on Children179 cited
• 2013Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses176 cited
• 2009