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Courting Women Using Sports Marketing: A Content Analysis of the US Open
16 references·2 citing·43 second hop
Courting Women Using Sports Marketing: A Content Analysis of the US Open (1992)Courting Women Using Sports Marketing: A …Gender Differences in the Use of Message Cues and Judgments (1991)Gender Differences in the Use…Contemporary women′s evaluation of female role portrayals in advertising (1991)Contemporary women′s evaluati…Nonverbal Sex Differences (1990)Nonverbal Sex DifferencesIntercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data (1990)Intercoder Reliability Estima…In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)In the Pages of Ms.: Sex Role…The Influence of Sex Roles on Judgment (1988)The Influence of Sex Roles on…Nonverbal sex differences : communication accuracy and expressive style (1984)Nonverbal sex differences : c…A Sociological Perspective of Sport. (1983)A Sociological Perspective of…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Women in Magazine Advertisements (1974)Women in Magazine Advertiseme…A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements (1973)A Woman's Place: A Follow-Up …A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …The Handbook of Social Psychology (1969)The Handbook of Social Psycho…A Coefficient of Agreement for Nominal Scales (1960)A Coefficient of Agreement fo…Customer Service Retention - A Behavioural Perspective of the UK Mobile Market (2010)Customer Service Retention - …Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image (1999)Audience Characteristics and …The Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)The Practice of Social Research. 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References

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  • 1969The Handbook of Social Psychology12,518 cited
  • 1977Content Analysis in Consumer Research2,310 cited
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  • 1983A Sociological Perspective of Sport.178 cited
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  • 1973A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements123 cited
  • 1974Women in Magazine Advertisements122 cited

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  • 1991Contemporary women′s evaluation of female role portrayals in advertising94 cited
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    • 2010Customer Service Retention - A Behavioural Perspective of the UK Mobile Market23 cited
    • 1999Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image9 cited