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Adverse Selection and Auction Design for Internet Display Advertising
6 references·3 citing·38 second hop
Adverse Selection and Auction Design for Internet Display Advertising (2016)Adverse Selection and Auction Design for …The Unfavorable Economics of Measuring the Returns to Advertising * (2015)The Unfavorable Economics of …Yield Optimization of Display Advertising with Ad Exchange (2014)Yield Optimization of Display…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Position auctions (2006)Position auctionsThe effect of false-name bids in combinatorial auctions: new fraud in internet auctions (2003)The effect of false-name bids…A Theory of Auctions and Competitive Bidding (1982)A Theory of Auctions and Comp…Auction Research Evolving: Theorems and Market Designs (2021)Auction Research Evolving: Th…Procurement Policies for Mobile-Promotion Platforms (2017)Procurement Policies for Mobi…Optimizing Display Advertising Markets: Challenges and Directions (2015)Optimizing Display Advertisin…Optimal Auction Design (1981)Ad Exchanges: Research Issues (2009)Targeting in advertising markets: implications for offline versus online media (2011)Optimization of Operational Decisions in Digital Advertising: A Literature Review (2019)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Good News and Bad News: Representation Theorems and Applications (1981)The Theory of Incentives: The Principal-Agent Model (2001)Field Experiments (2004)Handbook of Labor Economics (1989)The Causal Effect of Education on Earnings (1999)Does Management Matter? Evidence from India (2011)Personalization in Email Marketing: The Role of Noninformative Advertising Content (2018)A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook (2019)In pursuit of an effective B2B digital marketing strategy in an emerging market (2019)Incentives in Teams (1973)Approximately-strategyproof and tractable multi-unit auctions (2003)Auctions and bidding (2011)Computational Social Choice (2012)Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons (1994)The Theory and Practice of Revenue Management (2004)Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design (2015)Research in Operations Management and Information Systems Interface (2018)Online Display Advertising Markets: A Literature Review and Future Directions (2020)Inventory Control in a Fluctuating Demand Environment (1993)Lot Sizing with Random Yields: A Review (1995)Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Continuous Auctions and Insider Trading (1985)Quantifying the High-Frequency Trading “Arms Race”: A Simple New Methodology and Estimates (2020)The assignment game I: The core (1971)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Third-Party Web Tracking: Policy and Technology (2012)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)
this work references cited by second hop

References

  • 1982A Theory of Auctions and Competitive Bidding3,770 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 2006Position auctions808 cited
  • 2015The Unfavorable Economics of Measuring the Returns to Advertising *283 cited
  • 2003The effect of false-name bids in combinatorial auctions: new fraud in internet auctions250 cited
  • 2014Yield Optimization of Display Advertising with Ad Exchange129 cited

Cited by

  • 2021Auction Research Evolving: Theorems and Market Designs47 cited
  • 2015Optimizing Display Advertising Markets: Challenges and Directions45 cited
  • 2017Procurement Policies for Mobile-Promotion Platforms15 cited

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