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Neuromarketing, a marketingkutatás új iránya
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Neuromarketing, a marketingkutatás új iránya (2016)Neuromarketing, a marketingkutatás új irá…Using EEG to Predict Consumers’ Future Choices (2015)Using EEG to Predict Consumer…Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015)Consumer Neuroscience: Applic…Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success (2014)Brain Responses to Movie Trai…On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1 (2012)On The Use of Neurophysiologi…Branding the brain: A critical review and outlook (2012)Branding the brain: A critica…Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Aesthetic package design: A behavioral, neural, and psychological investigation (2010)Aesthetic package design: A b…Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures. (2009)Analysis of neurophysiologica…An integrated model of advertising clutter in offline and online media (2008)An integrated model of advert…A current overview of consumer neuroscience (2008)A current overview of consume…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Frames, Biases, and Rational Decision-Making in the Human Brain (2006)Frames, Biases, and Rational …A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments (2006)A Functional Magnetic Resonan…NeuroEconomics: An overview from an economic perspective (2005)NeuroEconomics: An overview f…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Reputation for Product Innovation: Its Impact on Consumers (2010)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Demystifying neuromarketing (2018)The Commitment-Trust Theory of Relationship Marketing (1994)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)The empirical case for two systems of reasoning. (1996)A perspective on judgment and choice: Mapping bounded rationality. (2003)In two minds: dual-process accounts of reasoning (2003)The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study (2022)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Emotion Theory and Research: Highlights, Unanswered Questions, and Emerging Issues (2008)Communicating climate change: history, challenges, process and future directions (2009)Neuroeconomics: decision making and the brain (2014)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Brands and Branding: Research Findings and Future Priorities (2006)Holistic Package Design and Consumer Brand Impressions (2008)Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010)What makes a destination beautiful? Dimensions of tourist aesthetic judgment (2014)A consumer definition of eco-friendly packaging (2019)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Dynamic capabilities: what are they? (2000)Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data (2014)Fake News on Social Media: People Believe What They Want to Believe When it Makes No Sense At All1 (2019)Theory building with big data-driven research – Moving away from the “What” towards the “Why” (2020)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)
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References

  • 2006Frames, Biases, and Rational Decision-Making in the Human Brain1,590 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
  • 2015Consumer Neuroscience: Applications, Challenges, and Possible Solutions490 cited
  • 2012On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1403 cited
  • 2008A current overview of consumer neuroscience344 cited
  • 2014Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success305 cited
  • 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments303 cited
  • 2005NeuroEconomics: An overview from an economic perspective287 cited
  • 2009Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures.270 cited

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  • 2015Using EEG to Predict Consumers’ Future Choices267 cited
  • 2008An integrated model of advertising clutter in offline and online media259 cited
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