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Essays on Wine Marketing: the Role of Product Attributes, Market Orientation and Business Relationships
16 references·0 citing·38 second hop
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References

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  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
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  • 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory3,367 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

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  • 1993MARKOR: A Measure of Market Orientation2,353 cited
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