SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Towards digital loyalty programs: insights from customer medium preference segmentation
16 references·3 citing·50 second hop
Towards digital loyalty programs: insights from customer medium preference segmentation (2017)Towards digital loyalty programs: insight…Revisión de la productividad científica sobre gestión de la experiencia del cliente (2018)Revisión de la productividad …Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension (2015)Multichannel customer segment…The digital divide shifts to differences in usage (2013)The digital divide shifts to …Loyalty Programmes: Current Knowledge and Research Directions* (2011)Loyalty Programmes: Current K…Innovations in Retail Pricing and Promotions (2011)Innovations in Retail Pricing…Consumer Behavior in a Multichannel, Multimedia Retailing Environment (2010)Consumer Behavior in a Multic…The Effectiveness of Customized Promotions in Online and Offline Stores (2009)The Effectiveness of Customiz…Customer Experience Management in Retailing: An Organizing Framework (2009)Customer Experience Managemen…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Creating Effective Collaborative Learning Groups in an Online Environment (2009)Creating Effective Collaborat…Multichannel Shopper Segments and Their Covariates☆ (2008)Multichannel Shopper Segments…Database Marketing: Analyzing and Managing Customers (2008)Database Marketing: Analyzing…Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability (2008)Competing Loyalty Programs: I…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Estimating Latent Structure Models with Categorical Variables: One-Step Versus Three-Step Estimators (2004)Estimating Latent Structure M…Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Loyalty programs and their im…Integrating Digital Technology Into Marathon Race With a Technology‐Driven Service Design Approach to Enhance Marathoner Experiences (2024)Integrating Digital Technolog…Experienced versus inexperienced mobile users: eye tracking fashion consumers’ shopping behaviour on smartphones (2021)Experienced versus inexperien…Loyalty cards, credit options and economic market development (2020)Loyalty cards, credit options…Latent Structure Analysis. (1969)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Understanding the Mechanisms Through Which an Influential Early Childhood Program Boosted Adult Outcomes (2013)Robustness of Stepwise Latent Class Modeling With Continuous Distal Outcomes (2015)Finding latent groups in observed data: A primer on latent profile analysis in Mplus for applied researchers (2019)The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Future of Retailer Profitability: An Organizing Framework (2016)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Multivariate Data Analysis (2000)Determinants of Internet skills, uses and outcomes. A systematic review of the second- and third-level digital divide (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)The first-level digital divide shifts from inequalities in physical access to inequalities in material access (2018)The digital divide: A review and future research agenda (2021)Manuscript Preparation (1997)The Market Valuation of Internet Channel Additions (2002)Customer Engagement as a New Perspective in Customer Management (2010)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)The Chronicle of Higher Education (1977)Becoming a critically reflective teacher (1996)Building Learning Communities in Cyberspace: Effective Strategies for the Online Classroom (1999)Are online learners frustrated with collaborative learning experiences? (2012)Mapping research trends from 35 years of publications inDistance Education (2016)Examining the effects of learner-learner interactions on satisfaction and learning in an online undergraduate course (2017)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Hedonic shopping motivations (2003)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Customer experience management: toward implementing an evolving marketing concept (2015)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)The Impact of Cross-Channel Integration on Retailers’ Sales Growth (2015)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Customer satisfaction and loyalty in online and offline environments (2003)Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010)Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010)Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements (2017)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)
this work references cited by second hop

References

  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 2013The digital divide shifts to differences in usage1,727 cited
  • 2004Estimating Latent Structure Models with Categorical Variables: One-Step Versus Three-Step Estimators1,399 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2009Customer Experience Management in Retailing: An Organizing Framework1,015 cited
  • 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
  • 2009Creating Effective Collaborative Learning Groups in an Online Environment577 cited
  • 2008Multichannel Shopper Segments and Their Covariates☆576 cited
  • 2011Innovations in Retail Pricing and Promotions309 cited
  • 2018Revisión de la productividad científica sobre gestión de la experiencia del cliente303 cited
  • 2009The Effectiveness of Customized Promotions in Online and Offline Stores297 cited
  • 2008Database Marketing: Analyzing and Managing Customers290 cited
  • 2010Consumer Behavior in a Multichannel, Multimedia Retailing Environment273 cited
  • 2011Loyalty Programmes: Current Knowledge and Research Directions*234 cited
  • 2008Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

205 cited
  • 2015Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension155 cited
  • Cited by

    • 2021Experienced versus inexperienced mobile users: eye tracking fashion consumers’ shopping behaviour on smartphones13 cited
    • 2020Loyalty cards, credit options and economic market development9 cited
    • 2024Integrating Digital Technology Into Marathon Race With a Technology‐Driven Service Design Approach to Enhance Marathoner Experiences5 cited