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Enhancing customer relations in team sport business
16 references·0 citing·46 second hop
Enhancing customer relations in team sport business (2011)Enhancing customer relations in team spor…Customer Satisfaction With Game and Service Experiences: Antecedents and Consequences (2010)Customer Satisfaction With Ga…Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior (2009)Measuring the Motives of Spor…Goal! Profit Maximization Versus Win Maximization in Soccer (2009)Goal! Profit Maximization Ver…Web Surveys versus other Survey Modes: A Meta-Analysis Comparing Response Rates (2008)Web Surveys versus other Surv…Motivational Profiles of Sport Fans of Different Sports (2008)Motivational Profiles of Spor…Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008)Brand Image and Fan Loyalty i…The royalty of loyalty: CRM, quality and retention (2006)The royalty of loyalty: CRM, …Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference (2005)Relationships among Spectator…Customer‐based brand equity in the team sport industry (2005)Customer‐based brand equity i…Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams (2004)Exploring Origins of Involvem…Sport Spectator Consumption Behavior (2003)Sport Spectator Consumption B…Assessing the Influence of the Physical Sports Facility on Customer Satisfaction within the Context of the Service Experience (2002)Assessing the Influence of th…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…What is the sports product and who buys it? 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References

  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
  • 2000Marketing Research: An Applied Approach2,662 cited
  • 2008Web Surveys versus other Survey Modes: A Meta-Analysis Comparing Response Rates1,056 cited
  • 2008Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment537 cited
  • 2010Customer Satisfaction With Game and Service Experiences: Antecedents and Consequences460 cited
  • 2003Sport Spectator Consumption Behavior432 cited
  • 2005Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference387 cited
  • 2004Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams352 cited
  • 2002Assessing the Influence of the Physical Sports Facility on Customer Satisfaction within the Context of the Service Experience316 cited
  • 2006The royalty of loyalty: CRM, quality and retention269 cited
  • 1999What is the sports product and who buys it? The marketing of professional sports leagues253 cited
  • 2008Motivational Profiles of Sport Fans of Different Sports234 cited
  • 2005Customer‐based brand equity in the team sport industry226 cited
  • 2009Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior

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226 cited
  • 2009Goal! Profit Maximization Versus Win Maximization in Soccer209 cited
  • 1993Expectations and product performance as determinants of satisfaction for a high‐involvement purchase204 cited
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