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Ethnocentrism: A Literature Overview and Directions for Future Research · Study

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ChapterEthnocentrism: A Literature Overview and Directions for Future Research

Unknown author2014

Chapter2014

Ethnocentrism: A Literature Overview and Directions for Future Research

Unknown author

19 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Cultural Differences and Values

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References

2001The Authoritarian Personality 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 1982Country-of-Origin Effects on Product Evaluations 1952The Authoritarian Personality 1988Country-of-Origin Effects for Uni-National and Bi-National Products 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective 1983Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?1973Guidelines for Developing International Marketing Strategies

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2017COO vs ROO: importance of the origin in customer preferences towards financial entities 2016The region-of-origin effect on the preferences of financial institution's customers: Analysis of the influence of ethnocentrism 2023“Buy local” campaigns in times of crisis: insights from reactance theory 2015The Region-of-Origin Effect

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2005El origen doméstico de los productos como ventaja competitiva: la etnocentricidad del consumidor.article · 11 shared references 1994Product Standardization and Attribute Saliency: A Three-Country Empirical Comparisonarticle · 7 shared references 1998Americans’ Choice of Domestic over Foreign Productsarticle · 6 shared references 2011Consumer ethnocentrism and attitudes towards domestic and foreign products : a South African studythesis · 6 shared references 2000Effects of the Change of Sovereignty on Consumer Ethnocentrism and Product Preferences in Hong Kongarticle · 6 shared references 2004Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketersarticle · 5 shared references

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Year2014

Typechapter

Published2014-12-15

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations19

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-319-13147-4_51

openalex_workW258268787

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