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ArticleAbove or Below the Line?

Don E. Schultz1987

Article1987

Above or Below the Line?

23 citations·0/0 files stored·International Journal of Advertising

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

(1987). Above or Below the Line? International Journal of Advertising: Vol. 6, No. 1, pp. 17-27.

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Details

Year1987

Typearticle

Published1987-01-01

VenueInternational Journal of Advertising

ISSN-L0265-0487

Languageen

Citations23

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1080/02650487.1987.11106997

openalex_workW2582935222

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