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Above or Below the Line?
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Above or Below the Line? (1987)Above or Below the Line?Below the Line (2015)Below the LineThe promotional planning process and its impact on consumer franchise building: the case of fast‐moving goods companies in New Zealand (1998)The promotional planning proc…Promotional competitions as a strategic marketing weapon (1997)Promotional competitions as a…Promoting Financial Services with Glittering Prizes (1994)Promoting Financial Services …Sales promotion—playing to win? (1993)Sales promotion—playing to wi…Sales promotion competitions—a survey (1993)Sales promotion competitions—…Marketing Communications Renaissance (1993)Marketing Communications Rena…Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (1984)Advanced Media Planning (1998)Strategic Brand Management (2009)Buyers' Subjective Perceptions of Price (1973)A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)Reference Effects of Price and Promotion on Brand Choice Behavior (1989)Strategic Versus Tactical Nature of Sales Promotions (2007)The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations (2011)Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Market-Led Strategic Change (2016)Problems and Strategies in Services Marketing (1985)The Price Knowledge and Search of Supermarket Shoppers (1990)Marketing management: analysis. planning. implementation and control (2000)The Influence of sales promotion on consumer behavior in financial services (2008)Customer Loyalty Analysis on Online Food Delivery Services (2021)The Utility Analysis of Choices Involving Risk (1948)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Using Support Vector Semiparametric Regression to Estimate the Effects of Pricing on Brand Substitution (2008)The Process and Effects of Mass Communication (1955)Sweepstakes Contests: Analysis, Strategies, and Survey (1981)Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (1988)Broadening the Concept of Marketing (1969)Broadening the Concept of Marketing (1969)Issues influencing marcoms in a global context (1997)An epistemological odyssey: towards social construction of the advertising process (1999)Analisis The Whalen Seven Steps Strategic Divisi Komunikasi dan Marketing Jakarta Smart City pada Aplikasi Jakarta Kini (2021)
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  • 1994Promoting Financial Services with Glittering Prizes21 cited
  • 1993Marketing Communications Renaissance16 cited
  • 1997Promotional competitions as a strategic marketing weapon15 cited
  • 1993Sales promotion—playing to win?14 cited
  • 1993Sales promotion competitions—a survey9 cited
  • 2015Below the Line8 cited
  • 1998The promotional planning process and its impact on consumer franchise building: the case of fast‐moving goods companies in New Zealand7 cited

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