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ArticleStrategic Brand Management

Unknown author2009

OA

Articlegreen2009

Strategic Brand Management

Unknown author

232 citations·0/0 files stored·European Journal of Marketing

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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First semester

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Details

Year2009

Typearticle

Published2009-11-13

VenueEuropean Journal of Marketing

ISSN-L0309-0566

Languageen

Citations232

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1108/03090560910990018

openalex_workW1520408289

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