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Cited by

• 2013The dynamics of place brands753 cited
• 2004The globalization of football: a study in the glocalization of the ‘serious life’427 cited
• 2006When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement423 cited
• 2013Brand personality: A meta-analytic review of antecedents and consequences204 cited
• 2012A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention194 cited
• 2010The Role of Parent Brand Quality for Service Brand Extension Success187 cited
• 2011Consumers' perceptions of the dimensions of brand personality168 cited
• 2014Leveraging employer branding, performance management and human resource development to enhance employee retention158 cited
• 2008The meanings of branded products: A cross-national scale development and meaning assessment151 cited
• 2013Smart Shopping Carts: How Real-Time Feedback Influences Spending128 cited
• 2011Ethics and value in customer co-production112 cited
• 2002Brand Extension and Customer Loyalty: Evidence from the Lodging Industry96 cited
• 2015Brands in Higher Education89 cited
• 2009The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market