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Exploring brand personality congruence: Measurement and application in the casual dining restaurant industry
12 references·0 citing·43 second hop
Exploring brand personality congruence: Measurement and application in the casual dining restaurant industry (2007)Exploring brand personality congruence: M…Brand personality: Exploring the potential to move from factor analytical to circumplex models (2006)Brand personality: Exploring …The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry (2005)The Effects of Image Congruen…Persuasion in Advertising (2003)Persuasion in AdvertisingUnderstanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…The hero and the outlaw: building extraordinary brands through the power of archetypes (2001)The hero and the outlaw: buil…Brand personality: How to make the metaphor fit? (2001)Brand personality: How to mak…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Assessing the Predictive Vali…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Asymptotic Confidence Interva…The Measurement of Meaning (1957)An Introduction to the Five‐Factor Model and Its Applications (1992)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Destination image and destination personality: An application of branding theories to tourism places (2006)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)A closer look at destination: Image, personality, relationship and loyalty (2013)Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Self-Concept in Consumer Behavior: A Critical Review (1982)Strategic Brand Concept-Image Management (1986)Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)Relational Benefits in Services Industries: The Customer's Perspective (1998)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods (2004)lavaan : An R Package for Structural Equation Modeling (2012)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)A model of customer-based brand equity and its application to multiple destinations (2008)Customer Engagement With Tourism Brands (2012)The role and dimensions of authenticity in heritage tourism (2019)Marketplace Mythology and Discourses of Power (2004)Brand Performances in Social Media (2012)Exploring the role of brand identification and brand love in generating higher levels of brand loyalty (2015)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
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  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
  • 2001Brand personality: How to make the metaphor fit?406 cited
  • 2001The hero and the outlaw: building extraordinary brands through the power of archetypes291 cited
  • 2005The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry284 cited
  • 2006Brand personality: Exploring the potential to move from factor analytical to circumplex models157 cited
  • 2003Persuasion in Advertising66 cited

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